Conference for Digital Professionals
webinale | May 25 – 29, 2020 in Berlin

Data Protection Topics of Website Tracking and User Profiles

Session
Infos
Wednesday, May 27 2020
09:30 - 10:15

Website operators are facing legal uncertainty with regard to online tracking. The future of website tracking is uncertain; the ongoing use of cookies as a common tracking technology is a particularly hot topic at the moment. During this session, the differences between 1st and 3rd party cookies with regard to data protection will be explained. Furthermore, new technologies enabling cookie-less tracking will be presented, and their advantages and possible legal concerns discussed. The very important topic of facilitating transparency for users and providing the legally required information will be elaborated upon in the session. Data protection expert Prof. Dr. Christoph Bauer will give an overview on current topics of website tracking and present the current requirements for privacy policies in this regard.

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