the Hundert is a totally independent magazine, breaking the market rules. Its main concept is to paint a picture of the Berlin startup scene, which is dominated by online businesses. Big Data, Online Marketing, E-commerce, FinTech – all these fields have a very strong innovative approach and mostly exist online. We took a risk and developed a print magazine about them. We know it sounds bizarre, but as we noticed, digital entrepreneurs enjoy print products just as much as other “normal” people.