15:00 - 15:45
UX is driving Engineering and Product crazy, a black throwing off timelines and killing ideas. They’re too siloed and not collaborating well. UX doesn’t seem Lean, and popular Agile methodologies haven’t figured out how UX fits in, often suggesting that a Product Manager describing features in stories is enough for developers.
Companies are figuring out that UX specialists and the User-Centered Design process are good investments that more than pay for themselves. Recent highly-publicized UX failures remind us that skimping on the UX process can alienate customers, create negative media attention, and burn millions of dollars.
This session explains how the UX process fits into Agile, augments software development goals, and increases customer satisfaction. Learn how to save time, money, and sanity when UX does research, designs, builds rapid UX prototypes, conducts and interprets UX testing, and iterates… before developers write a line of code.