Advisory Board

Markus Bokowsky is managing partner of Bokowsky + Laymann GmbH. He has been working with the potential applications of online media in marketing communications for over fifteen years. Recognizing the potential of emerging technologies at an early stage has always been an important factor in the strategic orientation of the company. He is an avowed iPhone user and firmly believes that the future of the Internet will take place everywhere except sitting in front of a PC.

As Chief Content Officer, Sebastian Meyen is responsible for the magazines and conferences division at Software & Support Media. As a journalist, he has been covering the IT industry for over fifteen years and has gained extensive insight into various areas of technology. He focuses on identifying new trends in technology and media, and is always interested in the pragmatic factors for success: technologies, tools, and methods that enable development teams to achieve even better results. Before joining Software & Support Media, he studied philosophy in Frankfurt.

Thomas Mindnich has been an executive partner at ITam GmbH since 2002. He is equally comfortable with algorithms and scaling as he is with strategic SEO. However, he entered the world of online marketing back in 1996 through affiliate marketing and his first website. Today, Thomas advises clients on SEO and business topics and, as founder, runs TermLabs.io together with his team—a collection of tools for data-driven content work.

Martina started as a self-taught Web Designer in 2001. From the very beginning her approach was user-centered despite not being familiar with the now-common phrase of ‘user experience’. In 2007 she finalized her study in Psychology and started working in the field of clinical Psychology. It was at this point that Martina’s academic background and her passion joined and she started a career as UX Designer, being called “Conceptioner” at first. Since then Martina has not only contributed to the digital and service ecosystems of many recognizable companies (e.g. eBay, PayPal, Emirates Airlines, Volkswagen, Telekom and many more), but she also helped selected Start-ups in Europe, by forming and driving their Research, as well as contributing to their product or service strategy and definition.

Frank Puscher has been working as a journalist, author, and trainer for more than 23 years. He wrote the first German book on usability in 1997 and now works primarily as a speaker and moderator at numerous renowned conferences such as the ContentMarketingConference, InternetWorld, Neocom, Deutscher Marketing Tag, and, of course, Webinale, where he has been involved since the very beginning.

Batul is the founder of Website Counseling. With over eight years of experience in digital marketing, she has launched and optimized so many websites that she can no longer recall the exact number. She enjoys wearing multiple hats. As a strategist, she advises her clients on how to optimize their websites to meet customer needs. As a project manager, she enjoys assembling the perfect team and guiding all stakeholders safely through the project.