16:30 - 17:15
The industrial age is over. Being in a digital era, emerging technologies like AI, Machine Learning, IoT, Robotics or Virtual Reality are having a massive impact on our lives and work experiences. This new environment influences fundamentally how digital innovators and start-ups can manage to create innovative business models, digital services and a new customer experience – and thereby threaten and disrupt entire existing industries. Many of the former big players still tend to neglect the need for a customer-centric approach. Being focused on the use of technology and forgetting about what the customer really wants, they struggle with re-thinking their organizational mindset and business models in order to create new value to the customer. This talk introduces the necessary mindset-shift and gives impulses for a customer-centricity that creates meaningful experiences for customers in the digital age. Learn about ten relevant success factors, that help to catch-up and get back to success – before it comes to disruption.