More talks in the program:
09:30 - 10:15
Data ownership will be of the most important digital trends in 2017. Everyone who operates a website or app needs to think about the value generated by their digital data, as well as the costs of relying too much on increasingly expensive acquisition channels. Let’s look at some innovative ways that you can leverage your data to deliver tailored campaigns to relevant user groups to reduce acquisition costs – and maintain ownership of your data.