09:30 - 10:15
Creativity is at the core of being human and making meaningful change possible. When directed at improvement, creativity disrupts, reshapes and solves some of the most complex problems. Today, the power of creativity goes beyond innovation, and looks to brand, people and culture to unlock value and growth. This talk examines how creative professionals have evolved with time and how businesses recognize the value of creativity as a competitive advantage and the "secret sauce" to redefining themselves and their future growth.