Die Konferenz für digitale Professionals
webinale | 7. – 11. Dezember 2020 in Berlin

Experience Mapping – Why, How and What?

Online Session
Bis 1. Oktober: ✓ PS Classic oder C64 Mini for free ✓ Kollegenrabatt ✓ Bis zu 520 € sparen Jetzt anmelden
Infos
Mittwoch, 9. Dezember 2020
17:15 - 18:00

Maps are a great overview-tool in life. And this is also the case in Business: Experience Maps can help align the different points of views and goals from different departments or disciplines. Therefore, they not only serve as great alignment and prioritisation fundaments, but they also help create a deeper understanding of current or potential customers.           

This talk will give you an overview of the 3 main types of experience maps: Customer Journey Map, Service Blueprint and Mental Model Diagram and will help you decide when to use each of them. Further, the presentation will arm you with some business rationale for mapping experiences, so that you can convince your boss and colleagues and get your own Experience Mapping workshop on the way.

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BEHIND THE TRACKS

Web Design & Frontend Development
Design thinking out of the box

Online Marketing
Die neuesten Marketing Trends

UX Design
User Experiences im Fokus