17:15 - 18:00
Maps are a great overview-tool in life. And this is also the case in Business: Experience Maps can help align the different points of views and goals from different departments or disciplines. Therefore, they not only serve as great alignment and prioritisation fundaments, but they also help create a deeper understanding of current or potential customers.
This talk will give you an overview of the 3 main types of experience maps: Customer Journey Map, Service Blueprint and Mental Model Diagram and will help you decide when to use each of them. Further, the presentation will arm you with some business rationale for mapping experiences, so that you can convince your boss and colleagues and get your own Experience Mapping workshop on the way.