The Conference for Digital Professionals
webinale | May 30 – June 3, 2022 in Berlin or Online

Opening of the 2nd Day of webinale – Berlin 2022 // Keynote: Experiential storytelling

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Wednesday, June 1 2022
09:30 - 10:15
Saal B
“Nothing can substitute for experience,” wrote Brazilian author Paulo Coelho. How right he was. In this talk, I’ll explain the role of experience in storytelling, and explore how taking an often-unconventional approach can have an extraordinary effect. 
On the way, you’ll see deserts, primordial forests, hilltop forts and other out-of-the-way locations, a whisky distillery, a groundbreaking innovation lab, workspaces so hip you would barely dare work in them, and – who knows – maybe even get a taste of Scotland’s finest export.

Key learnings
  • How to bring an experiential dimension to your messaging in a way that makes it more memorable, impactful – and useful
  • Location is an often-underrated aspect of the user experience
  • We perform – and learn – best in an environment that stimulates the senses
  • What’s essential when migrating immersive, real-world experiences onto digital platforms

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