The presentation will consist of practical recommendations on how to increase conversion with the help of UX/UI changes. These are case studies that can visually show what tools to use and how to optimize the conversion of an online store or any other website. For example, we have increased the conversion by 55% for Intertop.ua, which is a global fashion retailer with 3,5 million monthly traffic.

In this presentation we will cover:

1.    How to improve project KPI. 3 main paths
2.    Analytics and user experience. How not to get lost in the data
3.    What UX steps do you need to take to grow CR? Practical recommendations for conversion growth