Security is a critical component in every app. A single mistake or breach can destroy a business. However, security can also be a nuisance and complicate your UX flows. This talk will discuss one of the most common security precautions – password strength. We will dive into the importance of your customers’ passwords, learn how to evaluate them, and have a look at some of the tools that can help you do that efficiently. In addition, we will cover some of the tradeoffs between product & security and how the use of a smart algorithm can simplify your UX without compromising security.