14:15 - 15:00
As organizations become more customer-centric and embrace design to solve problems, there is a greater demand for design to scale. However, there are varying levels of design maturity and understanding of how to unlock the full potential of design to impact the organization. While there is no one-size-fits-all solution, it takes more than strong leadership or talented designers to scale and mature the practice to evolve from a team, or function, to an organizational competence. It requires building the right foundation, creating key relationships and finding new ways to add value.
Andy Vitale has grown design in large matrixed organizations such as 3M, Polaris, SunTrust, Truist and Rocket Companies. In this session, Andy will share some of the tactics that have been successful, as well as others that provided great learning opportunities. Attendees will learn:
- Why it’s necessary to create a strong foundation for design and what it takes to build it
- The importance of creating and cultivating a community of practice
- How to identify new ways to add value and make them tangible
- Approaches to scale and mature design in companies regardless of complexity or understanding of design