11:45 - 12:30
The last ten years we have more or less achieved a visual standardisation of the web, which made our communication and interactions more predictable and thus, more effective. This is visible in the buttons, the copy of the buttons, the header formats, the illustrations, the links and the layouts. All branded with a slightly different style, yet all the same. The problem is that this ‘flat perfection’, although consistent with the current trends and widely accepted, does not help us create a User Experience that is memorable and unique. The scope of this talk is to remind the audience how absurdity can please our brain, tapping not in our need to recognise patterns, but in our innate drive to discover new things. We will start from the philosophical and artistic background of Absurdism and study examples from web design, art and pop culture to derive conceptual frameworks to push the limits of our own design work.