Conference for Digital Professionals
webinale | December 7 – 11, 2020 in Berlin

Voice and Cars: An opportunity for hands-free entertainment

Session
Until conference starts: ✓ 3 in 1 conference special ✓ Group discount Register now
Infos
Tuesday, December 8 2020
11:45 - 12:30

Cars had voice recognition long before smart speakers flooded the living rooms. Though the UX has been poor for a long time and the use cases were limited to navigation tasks. With more and more car manufacturers partnering with voice platforms the use cases became broader. More and more voice apps focus on the daily commute or long travels and try to entertain drivers and passengers. The environment and context of a car ride is special: the driver is in a stationary position and focused on traffic. Driver distraction is a issue that needs to be avoided as long as we are not in the autonomous era yet. Not many studies and best practices exist at the moment.To overcome this problem and to start building we have been working together with the mediennetzwerk bayern Mediendemonstrator. They offer a VR in car experience and a platform that is built for rapid prototyping and focused on media consumption and entertainment. We have built some prototypes of voice experiences and like to share our expertise with in car-voice experiences.Takeaways:Systematically developing compelling voice-first in car use casesThinking strategically about product extensions beyond the smart speaker voice ecosystem.

STAY TUNED WITH OUR NEWSLETTER!

BEHIND THE TRACKS

Web Design & Frontend Development
Design thinking out of the box

Online Marketing
The latest Online Marketing Trends

UX Design
All about user experiences