Jürgen is project leader of a new online auction platform based in Austria. At aurena.at, he built an in-house startup from scratch and successfully implemented an user-centered development process. Launched in 2018, the auction platform is market leader in Austria by now.

As an expert in digital product development, Jürgen follows an UX-driven approach: “First, design the experience!” With aurena.at Jürgen demonstrated that a unique and tailored world of experience can be a game changer for the business.

Jürgen shares his approach on UX and digital product development at several events like conferences, meetups and as guest lecturer at universities. He is a certified Scrum Master and holds an UX certificate from the Nielsen Norman Group. He has a master’s degree in Logistics Engineering from Montanuniversität Leoben. Equipped with strong entrepreneurial skills, Jürgen founded his first company at the age of 18 and gained international experience in Malaysia and Germany.