Conference for Digital Professionals
webinale | June 3 - 7, 2019 in Berlin

Design and innovation with a gender lens – female consumers as a business potential

Session
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Infos
Tuesday, June 5 2018
15:30 - 16:15

While women control the majority of consumer spending worldwide, most tech-products are created by male engineers and developers and often with male consumers/users in mind – and quite a few of these products do not resonate with female values, needs and preferences. This talk will centre around how you create user centric tech solutions, aligned with female values and preferences that open for larger audiences and market potentials.

Learn about Womenomics, gender & innovation principles and get inspired by cases from industries that have embraced the female consumer.

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